Powerpoint package for teacher

As a service, a powerpoint deck is available from which you as a teacher can make a selection for your introductory lesson.

What are the learning objectives?

Pick the modules you need for your curriculum
(Register to get full access to all modules)

  • Organic Search marketing (SEO)
  • Paid Search Engine Marketing (SEA)
  • Search Engine Marketing (SEM) (free example)
  • Conversion Rate Optimization (CRO)
  • Social network marketing
  • Social media analytics
  • User generated content management and marketing
  • Mobile advertising and commerce
  • CRM strategy in the age of big data and digital advertising
  • Earned vs paid media
  • Predictive modeling for ad targeting
  • Viral product design
  • The multichannel experience
  • Randomized experimentation
  • A/B testing