Conversion Optimization

Consists of:

  1. Higher conversion means removing obstacles
  2. Using web statistics to detect obstacles
  3. Analyze where visitors experience obstacles
  4. Analyzing why visitors experience obstacles
  5. Techniques to influence unconscious choices
  6. Other conversion tips

Course Description Conversion Rate Optimization

In the context of digital marketing, conversion rate optimization – CRO – is the process of increasing the percentage of web site visitors that take a desired action or conversion goal.

One of the biggest challenges of an online store is to make more sales continuously. Some webshops are much more successful in this than others. Several factors can cause this. In this course, you will discuss the most critical elements to achieve more summer turnover. It keeps every online retailer busy: getting more turnover from the same number of visitors, in other words: more turnover due to a higher conversion from visitor to a buyer.

Learning Objectives

After the Conversion ARte Optimization course:

  • The student can identify common conversion blocks
  • The student can make an analysis where the visitors experience
  • The student can analyze why visitors experience obstacles
  • The student is able to create customer-oriented texts that
  • The student can apply techniques to influence the visitor’s unconscious choices improve conversion
  • The student has an extensive palette of conversion enhancing techniques

Practical Asignment for Conversion rate Optimization

The CRO course has a compulsory part as a practical assignment. The student applies the acquired CRO knowledge to a webshop. The student optimizes at least a category page, a product detail page, and a landing page during the course. 

Information material and external sources

CRO techniques are still improving. New insights into consumer behavior and new measurement and analysis techniques provide better insights into how websites tempt visitors to take the desired action.

 

Because the students in this course get to work with their webshop, the teaching material is digital. In principle, students themselves are in charge of their webshop activities. 

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