6. Add breadcrumb menus.
Remember the old fable Hansel and Gretel where two children dropped breadcrumbs on the ground to find their way back home? Well, they were on to something.
Breadcrumbs are exactly what they sound like — a trail that guides users to back to the start of their journey on your website. It’s a menu of pages that tells users how their current page relates to the rest of the site.
And they aren’t just for website visitors; search bots use them, too.
Breadcrumbs should be two things: 1) visible to users so they can easily navigate your web pages without using the Back button, and 2) have structured markup language to give accurate context to search bots that are crawling your site.
Not sure how to add structured data to your breadcrumbs? Use this guide for BreadcrumbList.
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