2. Remove duplicate content.
Duplicate content confuses search bots and negatively impacts your indexability. Remember to use canonical URLs to establish your preferred pages.
A canonical link element is an HTML element that helps webmasters prevent duplicate content issues in search engine optimization by specifying the “canonical” or “preferred” version of a web page.
Sometimes you have the same content in multiple pages. One is formated for printing, one is formated for mobikle and the same content in a downloadable PDF-format. This might confuse the search robot. By impolementing ‘canonical’ the robiot recognises which one is the original.
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