1. Use structured data.
Structured data employs a specific vocabulary called schema to categorize and label elements on your webpage for search bots. The schema makes it crystal clear what each element is, how it relates to your site, and how to interpret it. Basically, structured data tells bots, “This is a video,” “This is a product,” or “This is a recipe,” leaving no room for interpretation.
To be clear, using structured data is not a “clickability factor” (if there even is such a thing), but it does help organize your content in a way that makes it easy for search bots to understand, index, and potentially rank your pages.
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