3. Optimize your site architecture.
Your website has multiple pages. Those pages need to be organized in a way that allows search engines to easily find and crawl them. That’s where your site structure — often referred to as your website’s information architecture — comes in.
In the same way that a building is based on architectural design, your site architecture is how you organize the pages on your site.
Related pages are grouped together; for example, your blog homepage links to individual blog posts, which each link to their respective author pages. This structure helps search bots understand the relationship between your pages.
Your site architecture should also shape, and be shaped by, the importance of individual pages. The closer Page A is to your homepage, the more pages link to Page A, and the more link equity those pages have, the more importance search engines will give to Page A.
For example, a link from your homepage to Page A demonstrates more significance than a link from a blog post. The more links to Page A, the more “significant” that page becomes to search engines.
Conceptually, a site architecture could look something like this, where the About, Product, News, etc. pages are positioned at the top of the hierarchy of page importance.
Make sure the most important pages to your business are at the top of the hierarchy with the greatest number of (relevant!) internal links.
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