4. Set a URL structure.
URL structure refers to how you structure your URLs, which could be determined by your site architecture. I’ll explain the connection in a moment. First, let’s clarify that URLs can have subdirectories, like blog.hubspot.com, and/or subfolders, like hubspot.com/blog, that indicate where the URL leads.
As an example, a blog post titled How to Groom Your Dog would fall under a blog subdomain or subdirectory. The URL might be www.bestdogcare.com/blog/how-to-groom-your-dog. Whereas a product page on that same site would be www.bestdogcare.com/products/grooming-brush.
Whether you use subdomains or subdirectories or “products” versus “store” in your URL is entirely up to you. The beauty of creating your own website is that you can create the rules. What’s important is that those rules follow a unified structure, meaning that you shouldn’t switch between blog.yourwebsite.com and yourwebsite.com/blogs on different pages. Create a roadmap, apply it to your URL naming structure, and stick to it.
Here are a few more tips about how to write your URLs:
- Use lowercase characters.
- Use dashes to separate words.
- Make them short and descriptive.
- Avoid using unnecessary characters or words (including prepositions).
- Include your target keywords.
Once you have your URL structure buttoned up, you’ll submit a list of URLs of your important pages to search engines in the form of an XML sitemap. Doing so gives search bots additional context about your site so they don’t have to figure it out as they crawl.
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