Not a 'one-size-fits-all' course
Today’s students want a better education – and we’re helping to make it possible by creating more effective, more engaging ways to teach and learn.
As you continue to implement more extraordinary digitally-enabled delivery, your blended and online courses must embody the approach and content needed to reach, inspire, support, and retain all your students.
Whatever point you’ve reached in your digital transformation journey, we can help you meet your strategic goals and drive long-term success by enabling you to bring your plans to fruition faster and cost-effectively.
Room for teacher and expert input
Every university and teacher has its curriculum and style of teaching. That is why we do not offer a ‘one-size-fits-all’ course description but a menu of options.
Together with you, we fine-tune the teaching package and the supporting materials to fit integrally into the entire curriculum of your university.
Subject matter experts are available to optimize and provide case studies.
Customized Courses
For your convenience and inspiration, we have templates/examples that you can use as a starting point for your organization.
Contact us to put together the best teaching package for your organization.
Course example: Search Engine Marketing (SEM)
During the course, the students in groups of no more than 2 get to work with webshop management and the online activities involved. The course consists of 3 modules, whereby the students apply the theory in the assigned webshops.
The three modules are as follows:
- Module: Digital Analysis (through Google Analytics)
- Module: Search Engine Optimization (SEO)
- Module: Search Engine Advertising Module (SEA)
Search Engine Marketing is the student’s second introduction to online and digital marketing this time focussing on getting visitors to their websites.
In collaboration with our business partner “Hobbygigant”, webshops have been created for students where students can sell real articles. Although the shop-URLs and site-designs are different, students all sell the same products. The student manual describes, among other things, the registration procedure and rules.
In the course, students develop theoretical and practical skills that can be used immediately in an internship or in business.
Course example: Conversion Optimization
During the course, the students in groups of no more than 2 get to work with webshop management and the online activities involved. The course consists of modules whereby the students apply the theory in the assigned webshops.
The four modules are as follows:
- Module: How to improve the probability of the visitor taking desired actions
- Module: What the importance of Call2Action is
- Module: How to apply Cialdini’s Persuasion theory to your website
- Module: How to A/B test and measure your results
In the previous course: ‘Search Engine Marketing’, the students learned to generate traffic to their website. In the course ‘Conversion Optimization’, students can turn these site visitors into customers.
In collaboration with our business partner “Hobbygigant”, webshops have been created for students to sell actual products. Although the shop-URLs and site designs are different, students all sell the same products. The student manual describes, among other things, the registration procedure and rules.
Students develop theoretical and practical skills that they can use immediately in an internship or business.
Course example: Customer Turnover Improvement
During the course, the students in groups of no more than 2 get to work with webshop management and the online activities involved. The course consists of modules whereby the students apply the theory in the assigned webshops.
In the course, ‘Customer Turnover’, students can maximize the purchase transaction value.
The three modules are as follows:
- Module: The importance of the transaction value
- Module: Practical tactics for a higher receipt amount
- Module: How to measure and analyze your order value strategy
In the course, ‘Customer Turnover’, students can maximize the purchase transaction value.
In collaboration with our business partner “Hobbygigant”, web shops have been created for students to sell actual products. Although the shop-URLs and site designs are different, students all sell the same products. The student manual describes, among other things, the registration procedure and rules. In the course, students develop theoretical and practical skills that they can use immediately in an internship or business.
Course description: Customer Loyalty
During the course, the students in groups of no more than 2 get to work with webshop management and the online activities involved. The course consists of modules whereby the students apply the theory in the assigned webshops.
The three modules are as follows:
- Module: What is the importance of Customer Loyalty?
- Module: How to stimulate Customer Loyalty?
- Module: How to create a Customer Loyalty plan?
In the course, ‘Customer Loyalty’, students can maximize the probability that customers will return after purchase or action.
In collaboration with our business partner “Hobbygigant”, webshops have been created for students to sell actual products. Although the shop-URLs and site designs are different, students all sell the same products. The student manual describes, among other things, the registration procedure and rules. In the course, students develop theoretical and practical skills that they can use immediately in an internship or business.
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