Clickability Checklist
Let’s round this out with the final piece to the organic traffic pyramid: clickability.
Rein Suijker
Docent eCommerce
While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. While meta descriptions and page titles with keywords do impact CTR, we’re going to focus on the technical elements because that’s why you’re here.
- Use structured data.
- Win SERP features.
- Optimize for Featured Snippets.
- Consider Google Discover.
Ranking and click-through rate go hand-in-hand because, let’s be honest, searchers want immediate answers. The more your result stands out on the SERP, the more likely you’ll get the click. Let’s go over a few ways to improve your clickability.
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