Encyclopedia

Definition Confirmation Bias: ‘the tendency to interpret new evidence as confirmation of one’s existing beliefs or theories.’ We all influence people every day. On a small scale (can you give me the salt) and on a larger scale (choose me, or my company). But how do you get people on your side who happen to …

Confirmation Bias: How do you convince someone who believes the exact opposite? Read More »

Customer experience (CX) : A unified, intuitive, omnichannel experience of people interacting with the brand throughout the customer journey. source: https://www.gosurvey.in/blog/customer-experience-reading-what-your-customers-want source: https://acquire.io/blog/customer-experience-strategy/