Encyclopedia

Definition: ‘Brand experience (BX) is a type of experiential marketing that incorporates a holistic set of conditions created by a company to influence the feeling a customer has about a particular product or company name.’ Definition: Brand experience (BX) : A brand-worthy, recognizable, distinctive and consistent sensory experience of people with the brand throughout the …

Brand experience is the superlative of customer experience Read More »

Definition Confirmation Bias: ‘the tendency to interpret new evidence as confirmation of one’s existing beliefs or theories.’ We all influence people every day. On a small scale (can you give me the salt) and on a larger scale (choose me, or my company). But how do you get people on your side who happen to …

Confirmation Bias: How do you convince someone who believes the exact opposite? Read More »

Customer experience (CX) : A unified, intuitive, omnichannel experience of people interacting with the brand throughout the customer journey. source: https://www.gosurvey.in/blog/customer-experience-reading-what-your-customers-want source: https://acquire.io/blog/customer-experience-strategy/

Google Analytics 4 is an analytics service that enables you to measure traffic and engagement across your websites and apps. Collects both website and app data to better understand the customer journey Uses event-based data instead of session-based Includes privacy controls such as cookieless measurement, and behavioral and conversion modeling Predictive capabilities offer guidance without complex models …

GA4 (Google Analytic 4) Read More »

New influence insights from Robert Cialdini himself. Robert Cialdini stood on the stage of the AFAS Theater 2022 together with the best influence experts of the Netherlands. Here they shared their most recent insights.

User experience (UX) : The (digital) experience of people in the moment when interacting with the brand. source: https://www.newbreedrevenue.com/blog/ask-an-expert-what-is-user-experience-ux-design