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Customer Receipt

In this module you learn:

  • What the importance and potential of the ‘order value’ in the e-commerce formula is
  • How to apply practical tactics for a higher receipt amount
    • Cross- & Upsell
    • Bundles and discounts
    • Advantage thresholds
    • Reward Thresholds
    • How to analyse and measuring your ‘order value strategy’

In the battle for ever-increasing online sales, most marketers focus on increasing the amount of traffic and optimizing the conversion ratio. Traffic and conversion are of course important factors, but the average order value (or ‘receipt amount’) also largely determines your e-commerce success.

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