In this module you learn:

• TurnOver = Traffic * Conversion *  Average Transaction Value
• Traffic sources
• Conversion
• Average Transaction Value

In today’s world of online sales and marketing, nothing is more important than a website that effectively accomplishes what you want it to do.
A website can perform many roles and functions for your business. That function can be an economic goal (revenue/profit), or another goal such as increasing the number of subscribers, or collecting customer data (lead generation) or increasing the brand image of your organisation.

In this introduction module, we address the three main tasks of a marketeer and help you to prioritize.
With the acquired knowledge you can find further depth in the other online modules.