In this module you learn:

• Why is customer loyalty important?
• How to stimulate customer loyalty?
• How to keep customers loyal?
• What is a customer loyalty plan?
• What types of customer loyalty programs exists?
• What are best practices examples of customer loyalty programs

Customer loyalty is something all companies should aspire to simply by virtue of their existence: The point of starting a for-profit company is to attract and keep happy customers who buy your products to drive revenue. Customers convert and spend more time and money with the brands to which they’re loyal.

In this module, you’ll discover everything you need to know about customer loyalty.