Check Your Understanding: Multiple Choice CH1

Which of the following statements about marketing is TRUE?

A marketer’s only concern is how best to create demand for a new product produced by his/her company. Marketing has little value for society as a whole.

 ________ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer

As economies advance, a growing proportion of the economy’s activities focuses on the production of ________.

Car rental firms, hair dressers, and management consultants provide ________.

Soccer’s World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) ________.

The “Malaysia, Truly Asia” ad campaign that showcased Malaysia’s beautiful landscape and its multicultural society in order to attract tourists is an example of ________ marketing.

People in emerging countries today are becoming increasingly health conscious and are seeking healthy food choices. As a result, demand for health foods is rising steadily, creating an opportunity for marketers to exploit this ________ market.

For marketers, the term market refers to which of the following?

Relationship marketing aims to build mutually satisfying long-term relationships with key parties.