MS1: Scope of Marketing for New Realities

The Ipad Needs, Wants and Demands

MS1: Scope of Marketing for New Realities Core Marketing Concepts Needs, Wants, and Demands The Ipad Needs, Wants and Demands

The reason Apple has been so successful with their devices is that their products solve problems.

Their iPod solved the problem of music distribution and portability. While the iPhone solved the problem of mobile Internet access and smartphone usability. Just like its close cousins, the iPad solves several longstanding problems with data portability and usability

Take the quiz: What consumer Needs, Wants and Demands does the Apple iPad cover?

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