MS1: Scope of Marketing for New Realities

History of marketing and communication

Quiz: Test Your Marketing I.Q.

Check Your Understanding: Marketing Defined

What is Marketing?

The Value of Marketing

1 Paragraaf

MARKETING DEBATE—Does Marketing Create or Satisfy Needs?

Core Marketing Concepts

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Needs, Wants, and Demands

The Ipad Needs, Wants and Demands

Target Markets, Positioning and Segmentation

Offerings and Brands

What brand has this logo

Marketing Channels

Paid, Owned, and Earned Media

Impressions and Engagament

Impressions and Engagement

Value and Satisfaction

Heineken 5 Forces

Marketing Environment

Lessons

The New Marketing Realities

1 Paragraaf

A Dramatically Changed Marketplace

Company Oriented Toward the Marketplace

Updating the Four P’s

Marketing Management Tasks

Executive Summary CH1

Check Your Understanding: Multiple Choice CH1

Check Your Understanding: Marketing Defined

MS1: Scope of Marketing for New Realities History of marketing and communication Check Your Understanding: Marketing Defined

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Vraag 1 of 3

1. Vraag
The term that best describes the process of identifying, satisfying, and maintaining customer relationships is:
- Advertising
- Sales
- Marketing
- Accounting
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2. Vraag
What department has the job to close the deal by introducing further information and helping the customer make connections?
- Customer Service Department
- Sales Department
- Marketing Department
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3. Vraag

Make the correct combinations by pushing the cards together

Sorteer elementen

Sales
Marketing

How would you handle an unsatisfied customer who will not calm down?

Understanding of goal-setting and data analytics

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Dutch

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