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Which of the following statements about marketing is TRUE?
A marketer’s only concern is how best to create demand for a new product produced by his/her company. Marketing has little value for society as a whole.
 ________ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer
As economies advance, a growing proportion of the economy’s activities focuses on the production of ________.
Car rental firms, hair dressers, and management consultants provide ________.
Soccer’s World Cup is promoted aggressively to both companies and fans. This is an example of marketing a(n) ________.
The “Malaysia, Truly Asia” ad campaign that showcased Malaysia’s beautiful landscape and its multicultural society in order to attract tourists is an example of ________ marketing.
People in emerging countries today are becoming increasingly health conscious and are seeking healthy food choices. As a result, demand for health foods is rising steadily, creating an opportunity for marketers to exploit this ________ market.
For marketers, the term market refers to which of the following?
Relationship marketing aims to build mutually satisfying long-term relationships with key parties.