Internal Branding

In previous topic the Holistic Marketing approach has been introduced and the Integrated Marketing component explained.

In this topic you take a look at the Internal Marketing component.

Marketers must adopt an internal perspective to be sure employees and marketing partners appreciate and understand basic branding notions and how they can help—or hurt—brand equity.

Internal branding consists of activities and processes that help inform and inspire employees about brands. Holistic marketers go even further and train and encourage distributors and dealers to serve their customers well.

2nd Video: advise to turn sound off (you learn why).