Growth Strategies

Phil and Milton Kotler stress the following eight growth strategies. Companies can grow by:

  1. building market share,
  2. developing committed customers and stakeholders,
  3. building a powerful brand, 
  4. innovating new offerings and experiences, 
  5. expanding internationally, 
  6. arranging acquisitions, mergers, and alliances, 
  7. building an outstanding reputation for social responsibility, and 
  8. partnering with government and nongovernmental organizations.