The Value of Marketing
Why is Marketing Important?
Financial success often depends on marketing ability. Marketing’s broader importance extends to society as a whole. Successful marketing builds demand for goods and services, which, in turn, creates jobs.
Marketing is important because it helps you sell your products or services. The bottom line of any business is to make money and marketing is an essential channel to reach that end goal.
Creativs explained that without marketing many businesses wouldn’t exist because marketing is ultimately what drives sales.
THE ROLE OF SALES
The term, sales, refers to all activities that lead to the selling of goods and services. … And marketing is the process of getting people interested in the goods and services being sold. Sales is a term used to describe the activities that lead to the selling of goods or services
Bringing Value
Marketing is a set of activities related to creating, communicating, delivering, and exchanging offerings that have value for others. In business, the function of marketing is to bring value to customers, whom the business seeks to identify, satisfy, and retain. This course will emphasize the role of marketing in business, but many of the concepts will apply to non-profit organizations, advocacy campaigns, and other activities aimed at influencing perceptions and behavior.
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