MS2: Marketing Strategies and Plans

Marketing and Customer Value

4 Topics

The Value Delivery Process

The Value Chain

Core Competencies

The Central Role of Strategic Planning

Corporate and Division Strategic Planning

3 Topics | 1 Quiz

Defining the Corporate Mission

The Mission Statement Challenge

Establishing Strategic Business Units

Organization and Organizational Culture

Business Unit Strategic Planning

5 Topics

The Business Mission

Goal Formulation

Strategy Formulation

Strategy and Implementation

The Marketing Plan

2 Topics

Contents of a Marketing Plan

Contents of a Marketing Plan

Marketing Implementation, Control and Performance

4 Topics

Marketing Metrics

Marketing-Mix Modeling

Marketing Dashboards

Marketing Dashboards

Executive Summary CH2

Marketing Dashboards

MS2: Marketing Strategies and Plans Marketing Implementation, Control and Performance Marketing Dashboards

English

Login

Accessing this course requires a login. Please enter your credentials below!

Username or Email Address

Password

Remember Me

Lost Your Password?

ecommerce courses banner