Marketing and Customer Value
The task of any business is to deliver customer value at a profit.
A company can win only by fine-tuning the value delivery process and choosing, providing, and communicating superior value to increasingly well-informed buyers
The Value Delivery Process
You are responsible for fundraising at the Red Cross. What is your approach to create value for the sponsors and raise a lot of money?
Take a piece of paper and write down the steps you need to take to achieve a successful marketing strategy.
On the next pages you can compare your strategy with ours. Nice challenge!
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