Business market segmentation quiz
Challenge your business markets knowledge. How much do you already know regarding segmenting business markets?
Try testing yourself before you read the chapter to see where your strengths and weaknesses are
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Question 1 of 4
1. Question
Segmentation Variable is called……..
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Question 2 of 4
2. Question
___________ is a method used to identify customers with similar wants and needs.
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Question 3 of 4
3. Question
__________are used to identify customers with similar wants and needs.
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Question 4 of 4
4. Question
If they are homogeneous, it means that customers are likely to respond in similar ways to marketing mix elements. True or false?
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