Why we need to deal with Google CTR
Search engine optimisation is the art of directing as many relevant visitors to your own website as possible. The click rate (CTR) has a massive impact on the result of your work. It is common knowledge that hardly any user clicks on the second results page. However, the massive differences between CTR within the first ten organic results are less known.
In addition, most studies and analyses on the Google CTR are based on the click behaviour of desktop users. In almost all countries, however, searches on mobile phones have now overtaken desktop searches. Mobile SERPs are much more concentrated and show the direction in which Google is already developing search.
The number of mobile searches is increasing steadily, the variety in the search results is increasing due to new integrations and features from Google and the attention span and associated willingness to scroll is decreasing. These and other influencing factors ensure that previous knowledge about Google CTRs is outdated.
Johannes Beus
SEO expert - Sistrix
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