In deze module leer je:

• What the importance and potential of the ‘order value’ in the e-commerce formula is
• Welke praktische tactieken pas je toe voor een hoger transactiebedrag?
  • Cross- & Upsell
  • Bundels en kortingen
  • Voordeeldrempels
  • Beloningsdrempels
  • How to analyse and measuring your ‘order value strategy’

In the battle for ever-increasing online sales, most marketers focus on increasing the amount of traffic and optimizing the conversion ratio. Traffic and conversion are of course important factors, but the average order value (or ‘receipt amount’) also largely determines your e-commerce success.