MS2: Marketing Strategies and Plans
Marketing and Customer Value
4 Topics
The Value Delivery Process
The Value Chain
Core Competencies
The Central Role of Strategic Planning
Corporate and Division Strategic Planning
3 Topics
|
1 Quiz
Defining the Corporate Mission
The Mission Statement Challenge
Establishing Strategic Business Units
Organization and Organizational Culture
Business Unit Strategic Planning
5 Topics
The Business Mission
SWOT Analysis
Goal Formulation
Strategy Formulation
Strategy and Implementation
The Marketing Plan
2 Topics
Contents of a Marketing Plan
Contents of a Marketing Plan
Marketing Implementation, Control and Performance
4 Topics
Marketing Metrics
Marketing-Mix Modeling
Marketing Dashboards
Marketing Dashboards
Executive Summary CH2
Previous Lesson
Next Lesson
Corporate and Division Strategic Planning
MS2: Marketing Strategies and Plans
Corporate and Division Strategic Planning
Lesson Content
0% Complete
0/3 Steps
Defining the Corporate Mission
The Mission Statement Challenge
Establishing Strategic Business Units
Organization and Organizational Culture
Previous Lesson
Back to Course
Next Lesson
English
Dutch
English
Login
Accessing this course requires a login. Please enter your credentials below!
Username or Email Address
Password
Remember Me
Lost Your Password?