Improve your SEO, SEA and Analytics skills in a real live situation


Student teams get one or more semesters their own webshop. In this webshop you are selling hobby and writing materials like pencils, drawing books spraycans, markers.

Skills you are going to practice in this course:

  • Analytics (Google Analytics)
  • SEA (Google Adwords)
  • SEO (Search Engine Optimization)

You have 11 lecture weeks


Tip: don;’t forget checking your campaigns during holidays, weekends and your off-days. Your webshop is always open.

  1. Selecting your team member. Each team consist of 2 students.
  2. Registrate your team
  3. You get by email your shop-url and the log-in

Start attending the class-room theory given by your lecturer

Topics to be covered in classroom:

  • What is the purpose of this course?
  • What are the legal issues for this course?
  • What do I have to do?

The purpose of this course:

You will experience a real time situation of a full operational online retail store (webshop). You will sell as much as possible of the provided products at the given prices. You will learn:

  • How to attract relevant visitors to your store
  • How to convert visitors into buyers
  • How to measure how succesfull your actions are by using Googel Analytics
  • How to use Google Adwords
  • How to optimize the user experience
  • How to optimize the customer journey

Legal issues when using the webshops:

  • You use the provided software in a proper way.
  • You do not try illegal tricks or manipulations
  • You wil not us indecent behaviour.
    Voor all details read the Terms&Condictions

Your lecturer will explain the theory of SEO, SEA and Analytics.

Apply the learned theory on your own webshop.
Analyse how effective your actions are.

The  last week (11)

  1. Record the used paswords for the webshop, Google Analytics, Google Adwords and other tools used by you.
    Send these paswords to
  2. Keep all data in the systems. DO not erase any data !!
    All data is needed for your successor.
  3. Block your payments for Adwords.