{"id":30339,"date":"2021-08-29T18:00:05","date_gmt":"2021-08-29T16:00:05","guid":{"rendered":"https:\/\/ecommercecourses.org\/NG\/?page_id=30339"},"modified":"2021-08-29T19:32:06","modified_gmt":"2021-08-29T17:32:06","slug":"course-conversion-rate-optimization-cro","status":"publish","type":"page","link":"https:\/\/ecommercecourses.org\/NG\/course-conversion-rate-optimization-cro\/","title":{"rendered":"course: Conversion Rate Optimization (CRO)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"30339\" class=\"elementor elementor-30339\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-08fc54b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"08fc54b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8c2cb5d\" data-id=\"8c2cb5d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d22793 elementor-widget elementor-widget-image\" data-id=\"3d22793\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ecommercecourses.org\/NG\/courses\/conversion-optimization\/\">\n\t\t\t\t\t\t\t<img width=\"1024\" height=\"570\" src=\"https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2021\/06\/Conversion-Optimization-banner.png\" class=\"attachment-large size-large wp-image-29633\" alt=\"Conversion Optimization\" loading=\"lazy\" srcset=\"https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2021\/06\/Conversion-Optimization-banner.png 1024w, https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2021\/06\/Conversion-Optimization-banner-300x167.png 300w, https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2021\/06\/Conversion-Optimization-banner-768x428.png 768w, https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2021\/06\/Conversion-Optimization-banner-16x9.png 16w, https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2021\/06\/Conversion-Optimization-banner-400x223.png 400w, https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2021\/06\/Conversion-Optimization-banner-600x334.png 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2b4cf15\" data-id=\"2b4cf15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-655964e elementor-widget elementor-widget-text-editor\" data-id=\"655964e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Consists of:<\/p><ol><li><strong>Higher conversion means removing obstacles <\/strong><\/li><li><strong>Using web statistics to detect obstacles<\/strong><\/li><li><strong><span style=\"font-size: 18px; color: var( --e-global-color-text );\">Analyze where visitors experience obstacles<\/span><\/strong><\/li><li><strong>Analyzing why visitors experience obstacles<\/strong><\/li><li><strong>Techniques to influence unconscious choices<\/strong><\/li><li><strong>Other conversion tips<\/strong><\/li><\/ol>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e7e642b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e7e642b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-596e3e2\" data-id=\"596e3e2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b7cff2 elementor-widget elementor-widget-heading\" data-id=\"2b7cff2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Course Description Conversion Rate Optimization<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03f484e elementor-widget elementor-widget-text-editor\" data-id=\"03f484e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>In the context of digital marketing, conversion rate optimization \u2013<strong> CRO \u2013 is the process of increasing the percentage of web site visitors that take a desired action or conversion goal.<\/strong><\/p><p>One of the biggest challenges of an online store is to make more sales continuously. Some webshops are much more successful in this than others. Several factors can cause this. In this course, you will discuss the most critical elements to achieve more summer turnover. It keeps every online retailer busy: getting more turnover from the same number of visitors, in other words: more turnover due to a higher conversion from visitor to a buyer.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0e475d9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0e475d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-636dc05\" data-id=\"636dc05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbacdfa elementor-widget elementor-widget-heading\" data-id=\"bbacdfa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Learning Objectives<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4232d33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4232d33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32952f9\" data-id=\"32952f9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cfb4217 elementor-widget elementor-widget-text-editor\" data-id=\"cfb4217\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>After the Conversion ARte Optimization course:<\/p><ul><li>The student can identify common conversion blocks<\/li><li>The student can make an analysis where the visitors experience<\/li><li>The student can analyze why visitors experience obstacles<\/li><li>The student is able to create customer-oriented texts that<\/li><li>The student can apply techniques to influence the visitor&#8217;s unconscious choices improve conversion<\/li><li>The student has an extensive palette of conversion enhancing techniques<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f94930e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f94930e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2addd9\" data-id=\"f2addd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-630030d elementor-widget elementor-widget-heading\" data-id=\"630030d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Practical Asignment for Conversion rate Optimization<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-34187b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34187b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c8e3ef3\" data-id=\"c8e3ef3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ddac8e elementor-widget elementor-widget-text-editor\" data-id=\"8ddac8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>The CRO course has a compulsory part as a practical assignment. The student applies the acquired CRO knowledge to a webshop. The student optimizes at least a category page, a product detail page, and a landing page during the course.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a28b11 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a28b11\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e4f83fc\" data-id=\"e4f83fc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65d98b5 elementor-widget elementor-widget-heading\" data-id=\"65d98b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Information material and external sources<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c14dd5c elementor-widget elementor-widget-text-editor\" data-id=\"c14dd5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>CRO techniques are still improving. New insights into consumer behavior and new measurement and analysis techniques provide better insights into how websites tempt visitors to take the desired action.<\/p><ul><li><a href=\"https:\/\/www.crazyegg.com\/blog\/\">The Daily Egg (crazyegg)<\/a><\/li><li><a href=\"https:\/\/cxl.com\/blog\/category\/cro-testing\/\">CXL Optimization Agency blog<\/a><\/li><li><a href=\"https:\/\/vwo.com\/blog\/\">VWO-blog<\/a><\/li><li><a href=\"https:\/\/www.ism.nl\/online-marketing\/conversie-optimalisatie\">ISM blog (Dutch)<\/a>\u00a0<\/li><li><a href=\"https:\/\/klientboost.com\/cro\/cro-tools\/\">105 CRO Tools Reviewed<\/a><\/li><li><a href=\"https:\/\/www.e-academy.org\/e-learning\/conversion-rate-optimization\/\">e-Academy Conversion Rate Optimization 9dutch)<\/a><\/li><li><a href=\"https:\/\/www.e-academy.org\/e-learning\/psychologie-van-conversie\/\">e-Academy Pschologie van Conversie (Dutch)<\/a><\/li><\/ul><p>\u00a0<\/p><p>Because the students in this course get to work with their webshop, the teaching material is digital. In principle, students themselves are in charge of their webshop activities.\u00a0<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Consists of: Higher conversion means removing obstacles Using web statistics to detect obstacles Analyze where visitors experience obstacles Analyzing why visitors experience obstacles Techniques to influence unconscious choices Other conversion tips Course Description Conversion Rate Optimization In the context of digital marketing, conversion rate optimization \u2013 CRO \u2013 is the process of increasing the percentage &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/ecommercecourses.org\/NG\/course-conversion-rate-optimization-cro\/\"> <span class=\"screen-reader-text\">course: Conversion Rate Optimization (CRO)<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/ecommercecourses.org\/NG\/wp-json\/wp\/v2\/pages\/30339"}],"collection":[{"href":"https:\/\/ecommercecourses.org\/NG\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ecommercecourses.org\/NG\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ecommercecourses.org\/NG\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommercecourses.org\/NG\/wp-json\/wp\/v2\/comments?post=30339"}],"version-history":[{"count":36,"href":"https:\/\/ecommercecourses.org\/NG\/wp-json\/wp\/v2\/pages\/30339\/revisions"}],"predecessor-version":[{"id":30382,"href":"https:\/\/ecommercecourses.org\/NG\/wp-json\/wp\/v2\/pages\/30339\/revisions\/30382"}],"wp:attachment":[{"href":"https:\/\/ecommercecourses.org\/NG\/wp-json\/wp\/v2\/media?parent=30339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}