{"id":29883,"date":"2021-06-26T14:47:49","date_gmt":"2021-06-26T12:47:49","guid":{"rendered":"https:\/\/ecommercecourses.org\/NG\/?page_id=29883"},"modified":"2021-06-26T17:25:44","modified_gmt":"2021-06-26T15:25:44","slug":"example-search-engine-marketing-sem-course","status":"publish","type":"page","link":"https:\/\/ecommercecourses.org\/NG\/example-search-engine-marketing-sem-course\/","title":{"rendered":"Example: Search Engine Marketing (SEM) course"},"content":{"rendered":"\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\"Traffic-Increase\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Consists of:<\/p>

Module: Digital Analysis<\/strong> (through Google Analytics)<\/strong>
Module: Search Engine Optimization<\/strong>
Module: Search Engine Advertising Module<\/strong><\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Course Description Search Engine Marketing (SEM)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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During the course Search Engine Marketing , the students in groups of no more than 2 get to work with webshop management and the online activities involved. The course consists of 3 modules, whereby the theory is applied in the assigned webshops.<\/div>
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The three modules are as follows:<\/div>
1. Module: Digital Analysis (through Google Analytics)<\/div>
2. Module: Search Engine Optimization
3. Search Engine Advertising Module<\/div>
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Search Engine Marketing (SEM) is the student’s second introduction to online and digital marketing. In collaboration with partner “Hobbygigant”, webshops have been created for students where students can sell “real” products. Although the URLs are different, students all sell the same products. The student manual describes, among other things, the registration procedure and rules. In the SEM course, students develop theoretical and practical skills that can be used immediately in an internship or in business.<\/div>
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Particularities<\/strong>:<\/div>
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SEM is the sequel to online\/digital marketing essentials course. All SEM students should have the Google Digital Workshop certificate (to be obtained at https:\/\/learndigital.withgoogle.com\/digitalewerkplaats\/course\/digital-marketing). The SEM course consists of 2 lesson parts; 100 minutes a week. Students have to spent \u20ac 50 Adwords budget available per team to run a short-term Google Adwords campaign.\u00a0 It is the student’s responsibility to stay within budget.<\/div>
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NOTE: This means that the team itself must stop the Adwords campaign in time.<\/div>
Students must have access to an internet-connected device. PC or laptop is sufficient. Other devices with a smaller screen size (tablet or smartphone) are not suitable for fully displaying the information<\/div><\/div><\/div>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Learning Objectives<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Module 1: Digital Analysis (Google Analytics).<\/strong><\/div>
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The purpose of Digital Analysis is to give the administrator of a website a clear picture of, among other things, visitor flows, traffic sources and page views. On the basis of this information, a webmaster can adapt any advertising campaigns or even parts of the website to the behaviour of the visitor.<\/div>

After the Google Analytics course:<\/div>