4. Headlines make all the difference

According to statistics, 80% of readers will read your headline and only 20% will read the rest of your copy. That is not all, your website traffic can vary by as much as 500% depending on the headline. That is how powerful a headline can be. It can make or break your copy.

Make a promise in your headline and try to fulfill that promise with your content. Avoid using clickbait to get more clicks.