3. Make your content skimmable
No one likes to read large blocks of text. In fact, most readers will only skim through your content to see if it has something of interest while only a small percentage of readers will read your content from start to finish. Break down your content into smaller chunks that can easily be digested by your readers.
You can use headings, subheadings, bullets, and numbered lists for this purpose. This will make it easier for your readers to skim and read your content and give their eyes a much-needed break. The easier you make your content to read, the more readers will read it and stay longer on your page.
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