2. Spend time on the introduction
The human attention span is at an all-time low and people are exposed to more ads and information than ever before. That is why it is important for copywriters to include a hook in the introduction to grab their target audience’s attention immediately. Here is how you can do it.
- Make your opening sentence captivating and evoke curiosity which forces readers to explore more and read the rest of the content.
- Edit and get rid of extra words. Make your sentences direct and concise.
- Highlight the purpose and value proposition straight off the bat so that readers know exactly what to expect from your content.
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