{"id":25009,"date":"2020-05-19T17:22:40","date_gmt":"2020-05-19T15:22:40","guid":{"rendered":"https:\/\/ecommercecourses.org\/NG\/?page_id=25009"},"modified":"2020-06-05T15:27:37","modified_gmt":"2020-06-05T13:27:37","slug":"university-info","status":"publish","type":"page","link":"https:\/\/ecommercecourses.org\/NG\/nl\/university-info\/","title":{"rendered":"Universiteit Info"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"25009\" class=\"elementor elementor-25009\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0641da4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0641da4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-396ad2c\" data-id=\"396ad2c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfc4adc elementor-widget elementor-widget-image\" data-id=\"dfc4adc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"1024\" height=\"682\" src=\"https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2020\/06\/macbook-notebook-apple-407126-1024x682.jpg\" class=\"attachment-large size-large wp-image-25083\" alt=\"macbook, notebook, apple\" loading=\"lazy\" srcset=\"https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2020\/06\/macbook-notebook-apple-407126-1024x682.jpg 1024w, https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2020\/06\/macbook-notebook-apple-407126-300x200.jpg 300w, https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2020\/06\/macbook-notebook-apple-407126-768x512.jpg 768w, https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2020\/06\/macbook-notebook-apple-407126-400x267.jpg 400w, https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2020\/06\/macbook-notebook-apple-407126-600x400.jpg 600w, https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2020\/06\/macbook-notebook-apple-407126.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e88991 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6e88991\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41d4cbe\" data-id=\"41d4cbe\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af6efd0 elementor-widget elementor-widget-heading\" data-id=\"af6efd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Praktisch en theoretisch voorbereiden op de digitale toekomst<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1be241 elementor-widget elementor-widget-text-editor\" data-id=\"e1be241\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Alleen al het afgelopen decennium hebben nieuwe digitale technologie\u00ebn de marketingtheorie en -praktijk fundamenteel hervormd. \nTechnologie heeft de communicatiemiddelen veranderd waarmee bedrijven met consumenten omgaan. De wet van Moore heeft de opslag en analyse van consumentengegevens schaalbaar gemaakt, wat mogelijkheden biedt voor fijnmazige gedragsanalyses. Nieuwe monitoringtools hebben geleid tot nauwkeurige en gepersonaliseerde praktijken voor klantrelatiebeheer. De opkomst van mobiele telefoons en tablets heeft locatiegebaseerde berichtenuitwisseling en wederzijdse communicatie mogelijk gemaakt. De alomtegenwoordigheid van video-inhoud heeft geleid tot rijke, native advertentieprogramma's. De wereldwijde opkomst van sociale netwerken heeft voorspellende modellen op basis van netwerken en nieuwe vormen van targeting- en verwijzingsstrategie\u00ebn mogelijk gemaakt op basis van de voorkeuren van leeftijdsgenoten van consumenten. En tot slot hebben nieuwe sociale media dit allemaal op het publieke toneel gebracht, met mond-tot-mondcommunicatie die de naamsbekendheid en merkloyaliteit stimuleren, en door gebruikers gegenereerde inhoud op recensie- en beoordelingssites die de vraag naar producten of diensten opwekken of breken.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-683e209 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"683e209\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-d1f481a\" data-id=\"d1f481a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-940fc74 elementor-widget elementor-widget-image\" data-id=\"940fc74\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t\t\t\t<img width=\"700\" height=\"700\" src=\"https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2019\/06\/manager-free-img.png\" class=\"attachment-large size-large wp-image-24379\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2019\/06\/manager-free-img.png 700w, https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2019\/06\/manager-free-img-300x300.png 300w, https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2019\/06\/manager-free-img-100x100.png 100w, https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2019\/06\/manager-free-img-600x600.png 600w, https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2019\/06\/manager-free-img-150x150.png 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3ec6450\" data-id=\"3ec6450\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c6ff0d elementor-widget elementor-widget-heading\" data-id=\"3c6ff0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Onderwerpen die in de cursussen aan bod komen zijn onder andere:<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c461d0 elementor-widget elementor-widget-text-editor\" data-id=\"6c461d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<ul><li>Organische zoekmarketing (SEO)<\/li><li>Betaalde zoekmachinemarketing (SEA)<\/li><li>Sociale netwerkmarketing<\/li><li>Analyse van sociale media<\/li><li>Door gebruikers gegenereerd contentbeheer en marketing<\/li><li>Mobiel adverteren en commercie<\/li><li>CRM-strategie in het tijdperk van big data en digitale advertenties<\/li><li>Verdiende (Earned) versus betaalde (Paid) media<\/li><li>Voorspellende modellering voor advertentietargeting<\/li><li>Viraal productontwerp<\/li><li>De multichannel-retail ervaring<\/li><li>Gerandomiseerde experimenten<\/li><li>A\/B testen<\/li><li>meer...<\/li><\/ul>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6580924 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6580924\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8ae13f6\" data-id=\"8ae13f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9feb02 elementor-widget elementor-widget-heading\" data-id=\"f9feb02\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Realtime praktijk oefeningen<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d59c7 elementor-widget elementor-widget-text-editor\" data-id=\"48d59c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>In hun online klaslokaal leren leerlingen in realtime van de opleider, netwerken ze met leeftijdsgenoten en gebruiken ze samenwerkingstools die hun leerervaring vergemakkelijken en verdiepen.<\/p><p>Deze live en collaboratieve leeromgeving is zeer succesvol en wordt sterk aanbevolen door studenten,<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b58f700 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b58f700\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-756b2d1\" data-id=\"756b2d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2fcf354 elementor-widget elementor-widget-text-editor\" data-id=\"2fcf354\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>\u201cEerlijk gezegd vond ik het live online format geweldig! Veel beter dan verwacht. Je ziet direct de resultaten van je activiteiten. We hadden direct toegang tot cursussen, ondersteunende documenten en materialen die de faculteit thuis en in de klas had verstrekt. De aanpak was bevorderlijk voor netwerken op manieren die ik nooit voor mogelijk had gehouden.\u201d<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fa497e7\" data-id=\"fa497e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7f39ac elementor-widget elementor-widget-image\" data-id=\"b7f39ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-image\">\n\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img width=\"250\" height=\"250\" src=\"https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2019\/05\/testimonial1-free-img.jpg\" class=\"attachment-large size-large wp-image-1522\" alt=\"\" loading=\"lazy\" srcset=\"https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2019\/05\/testimonial1-free-img.jpg 250w, https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2019\/05\/testimonial1-free-img-100x100.jpg 100w, https:\/\/ecommercecourses.org\/NG\/wp-content\/uploads\/2019\/05\/testimonial1-free-img-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Jolanda de Groott<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8398b77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8398b77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ae6e093\" data-id=\"ae6e093\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2188141 elementor-widget elementor-widget-heading\" data-id=\"2188141\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Toegankelijk vanuit huis en in de klas<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5ece4f elementor-widget elementor-widget-text-editor\" data-id=\"f5ece4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\">\n\t\t\t\t<p>Het programma zal volledig online worden gepresenteerd in een gezamenlijk digitaal formaat.<br \/>Onze faculteit deelt presentaties en maakt gebruik van platformtools zoals breakouts en polls.<\/p>\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Preparing for the future in a practical way New digital technologies have fundamentally reshaped marketing theory and practice the last decade alone. Technology has changed the modes of communication through which firms engage with consumers. Moore&#8217;s law has made the storage and analysis of consumer data scalable, creating opportunities for fine-grained behavioral analytics. New monitoring &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/ecommercecourses.org\/NG\/nl\/university-info\/\"> <span class=\"screen-reader-text\">Universiteit Info<\/span> Lees verder &raquo;<\/a><\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/ecommercecourses.org\/NG\/nl\/wp-json\/wp\/v2\/pages\/25009"}],"collection":[{"href":"https:\/\/ecommercecourses.org\/NG\/nl\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/ecommercecourses.org\/NG\/nl\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/ecommercecourses.org\/NG\/nl\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommercecourses.org\/NG\/nl\/wp-json\/wp\/v2\/comments?post=25009"}],"version-history":[{"count":6,"href":"https:\/\/ecommercecourses.org\/NG\/nl\/wp-json\/wp\/v2\/pages\/25009\/revisions"}],"predecessor-version":[{"id":25093,"href":"https:\/\/ecommercecourses.org\/NG\/nl\/wp-json\/wp\/v2\/pages\/25009\/revisions\/25093"}],"wp:attachment":[{"href":"https:\/\/ecommercecourses.org\/NG\/nl\/wp-json\/wp\/v2\/media?parent=25009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}