In deze module leer je:

• How to improve the probability of the visitor taking desired actions (conversions) on a page?
• What is Call2Action?
• How the Cialdini approach can help
• How A/B-testing helps

Conversion rate optimization (CRO) is the process of optimizing your site or landing page experience based on website visitor behavior to help improve the probability of the visitor taking desired actions (conversions) on the said page.
In today’s world, online traffic is highly inconsistent. If you’re unable to get visitors to enter your conversion funnel in the first go, the chances of them coming back and performing the desired action are quite low.
This is nothing but an opportunity lost for your business.

The best way to improve your chances and get more conversions is by running effective conversion rate optimization campaigns.