4. Consider Google Discover.
Google Discover is a relatively new algorithmic listing of content by category specifically for mobile users. It’s no secret that Google has been doubling down on the mobile experience; with over 50% of searches coming from mobile, it’s no surprise either. The tool allows users to build a library of content by selecting categories of interest (think: gardening, music, or politics).
SEO experts at HubSpot believe topic clustering can increase the likelihood of Google Discover inclusion and actively monitoring their Google Discover traffic in Google Search Console to determine the validity of that hypothesis.
We recommend that you also invest some time in researching this feature. The payoff is a highly engaged user base that has basically hand-selected the content you’ve worked hard to create.
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