the EAT-Formula (Expertise, Authority, and Trustworthiness)
1. Consider the awareness level of your audience
Every website visitor has a different level of awareness. To write perfect copy, it is important that you understand the awareness level of your target audience.
There are five levels of consumer awareness:
- Unaware: The consumer is unaware of the problem.
- Problem aware: Consumers know the problem but not the solution.
- Solution aware: Consumers know about the problem and solution, but they do not know if you can deliver that solution.
- Product aware: The consumer knows about your solution but is not sure whether they should go with it or not.
- Most aware: The consumer knows your solution and is waiting for the right price to purchase it.
The key to success when writing copy is to map your content type to the reader awareness level.
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