3. Optimize for Featured Snippets.
One unicorn SERP feature that has nothing to do with schema markup is Featured Snippets, those boxes above the search results that provide concise answers to search queries.
Featured Snippets are intended to get searchers the answers to their queries as quickly as possible. According to Google, providing the best answer to the searcher’s query is the only way to win a snippet. However, research revealed a few additional ways to optimize your content for featured snippets.
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