7. Use pagination.
Remember when teachers would require you to number the pages on your research paper? That’s called pagination. In the world of technical SEO, pagination has a slightly different role but you can still think of it as a form of organization.
Pagination uses code to tell search engines when pages with distinct URLs are related to each other. For instance, you may have a content series that you break up into chapters or multiple webpages. If you want to make it easy for search bots to discover and crawl these pages, then you’ll use pagination.
The way it works is pretty simple. You’ll go to the <head> of page one of the series and use
rel=”next” to tell the search bot which page to crawl second. Then, on page two, you’ll use rel=”prev” to indicate the prior page and rel=”next” to indicate the subsequent page, and so on.
It looks like this…
On page one:
On page two:
Note that pagination is useful for crawl discovery, but is no longer supported by Google to batch index pages as it once was.
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