MS9: Product Mix and New Offerings
The Innovation Imperative and New Product Success
Marketing Management at Lexus
Product Characteristics and Classification
Product Levels: The Customer-Value Hierarchy
Product Classifications
Differentiation
Product Differentiation
Services Differentiation
Design Differentiation
Product and Brand Relationships
The Product Hierarchy
Product Line Analysis
Product Line Length
Marketing Insight: When Less is More
Line Modernization, Featuring, and Pruning
Product Mix Pricing
Co-Branding and Ingredient Branding
Packaging, Labeling, Warranties, and Guarantees
Packaging
Labeling
Warranties, and Guarantees
Managing New Products
The Innovation Imperative and New Product Success
New Product Development
The ConsumerAdoption Process
Stages in the Adoption Process
Factors Influencing the Adoption Process
Product Life-Cycle Marketing Strategies
Product Life Cycles
Marketing strategies: Introduction Stage and the Pioneer Advantage
Marketing Strategies: Growth Stage
Marketing Strategies: Maturity Stage
Marketing Strategies: Decline Stage
Critique of the Product Life-Cycle Concept
Executive Summary
Ga naar vorige Hoofdstuk
Volgende Hoofdstuk
The ConsumerAdoption Process
MS9: Product Mix and New Offerings
The ConsumerAdoption Process
Hoofdstuk inhoud
0% voltooid
0/2 Stappen
Stages in the Adoption Process
Factors Influencing the Adoption Process
Ga naar vorige Hoofdstuk
Ga terug naar Training
Volgende Hoofdstuk
Dutch
English
Dutch
Inloggen
Voor toegang tot deze module is inloggen vereist. Voer hieronder je gegevens in!
Gebruikersnaam of e-mailadres
Wachtwoord
Onthoud mij
Wachtwoord vergeten?
Dutch 
English