MS13 Managing Retailing, Wholesaling, and Logistics
Marketing Management at Warby Parker
Retailing
7 Topics
Types of Retailers
The Modern Retail Marketing Environment
Retailer Marketing Decisions
Marketing Insight: The Growth of Shopper Marketing
Private Labels
Role of Private Labels
Private-Label Success Factors
Wholesaling
2 Topics
Wholesaling Functions
Trends in Wholesaling
Market Logistics
3 Topics
Integrated Logistics Systems
Market-Logistics Objectives
Market-Logistics Decisions
Executive Summary CH13
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Retailing
MS13 Managing Retailing, Wholesaling, and Logistics
Retailing
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Types of Retailers
The Modern Retail Marketing Environment
Retailer Marketing Decisions
Marketing Insight: The Growth of Shopper Marketing
Private Labels
Role of Private Labels
Private-Label Success Factors
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