How many percent more clicks between SERP positions 1 and 2?

How much more traffic can you expect if you are in first place in Google search results than if you are in third place? How many percent more clicks between SERP positions 1 and 2?

A study of billions of search results revealed that over 25% of users click the first organic result in Google Search. According to a recent study, the first organic search result in Google Search has an average CTR (click-through rate) of 28.5%. The study was published by Sistrix which analyzed more than 80 million keywords as well as billions of search results to understand how users engage with Search Engine Results Pages (SERPs).

It is well-known that people rarely venture into the second page of search results in Google Search. However, what is less known are the huge differences in clicks among the first ten organic results in Google Search. The latest study published by Sistrix aims to further the understanding of click-through rate within the first search result page of Google Search.

A search result in the second position will generate about 50% less click-through than a first position.

Steve Pain

Technical and Copy Editor Sistrix

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