Building Customer Value, Satisfaction, and Loyaty
With the rise of digital technologies, increasingly informed consumers expect companies to do more than connect with them, more than satisfy them, and even more than delight them. They expect companies to listen and respond to them. Even the best-run companies have to be careful not to take customers for granted. alternatives.
example: Rise of Digital Technologies.
Consumers are better educated and better informed than ever, and they have the tools to verify companies’ claims and seek out superior value
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