28.5% of Google users click the first organic result
In the first step, and forming the basis for further evaluations in this study, Sistrix determined the Google CTR overall analyzed data. In contrast to previous studies of the CTR, they only measure mobile data, i.e. the behavior of the user on the small screen of their mobile phone. The results for the first Google results page are:
It is clear to see how different the click behaviour of Google users is – by far the most clicks land on the first organic result (28.5%). In second place with 15.7% it is only around half the clicks for position 1 and the percentage decreases steadily thereafter.
A ranking at position #1 achieves a click rate that is more than ten times higher than a ranking at position #10. The biggest, absolute leap in CTR is made with a ranking improvement from # 2 to # 1: this improvement leads to a CTR that is 12.8 percentage points higher.
On the second page, we were able to measure significantly less than one percent CTR for each position. Because of that, we’ve concentrated only on the first page in this analysis. Conversely, this also means that if you don’t rank on the first page, users on Google won’t find you.
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